SOCIAL NETWORKING

Social networking seems to be the latest buzz in e-network.  It’s everywhere. Today it is an inevitable and an invincible part of our lives.  This has happened or rather happening because it helps us to connect to family, friends living in different parts of world.  We are able to know what they are doing in terms of personal and professional achievements.  There may be people with whom we would have lost contact at childhood as they would have moved to another place. It gives a great sense of joy and happiness when we are able to connect to them after many years of being away from each other. 

With the help of social networking, students are able to organise events, alumni’s are able to have reunion, corporates are able to launch their products/ services in big scale, social activists can bring the whole country together.  Social networking has matured and gone a long way beyond connecting friends and family.

It is also a medium where the service provider garners business revenues through advertising.  Companies use this medium to nullify the negative images spread by media.   Many people use this platform to find jobs and obtain recommendations on same. LinkedIn is one famous site for the same. It has opened doors of opportunity for many. It is also a tool which people use it for brand building of self.  Through social networking it created awareness among people of the wrong doings by agencies (Lokpal bill movement) and people (Nirbhaya case). 

It is of paramount importance that social networking is used in rightful manner as misuse of it could lead to serious repercussions with the Cyber Act in place. Be safe than sorry.

Social networking is here to stay.