Thursday 18 February 2016

INDIAN MEDIA : Way Forward





The Indian media was once a monopoly in radio and Television with AIR and Doordarshan being the only players in the market along with print media. This was the times of 70s and 80s.   People across the country would take time out from their routine activities to hear the news on radio and the evening news in Doordarshan.  Then in 19901, Indian government initiated the economic reforms, an era of liberalisation and privatisation. 

 In February 1995 a landmark Supreme Court judgement ruling declares that " airwaves are a public property. They have to be controlled and regulated by a public authority in the interest of the public and to prevent the invasion of their rights." The judgement outlines autonomy for Prasar Bharati and opened the broadcasting to private players.

Since then, we have started seeing many private channels enter the News channel segment. Today, we have over 100 news channel in India with all different channels in nature of language and content.  Same we have seen increase in print media also.

Every morning I see the newspaper being delivered just outside my door step, reading early in the morning, hoping to read some good stuff in paper.   I open the newspaper only to find not so good things on the social front in the very first page be it on corruption, rape, murder, terrorism, politics and others. This doesn’t leave a good feeling early in the morning.  The same I see in TV. The television channels go extra mile on such news though their prime time shows, panel discussion and in regular news.   

What I have noticed during my short stay abroad of 6 months, people abroad were saying that they are very scared to travel to India on a holiday. The reason given to me was because of insecurity feeling which is due to reasons stated above.  How do they come to know the happenings of such event? Yes, its the way Indian media has projected India to the outside world. India was projected as a country with corruption, lack of safety feeling, downward trend in economy and whole lot of social issues.  This had left a poor portrayal of our image abroad.  Sometimes, our media by blowing news out of proportion gives more courage to the hooligans to go extra mile and makes things even worse. (JNU, Mumbai attacks, Politics) . Tell me one thing, if the media didn’t give a damn over publicise such news, none of this would have lasted for such long time as they are now. But when we see foreign news channel, we don’t see such things being blown out.  Our media shows us what they want to show and not what people want to see. 

Our media must realise that they are also ambassadors of our country and they have huge responsibility along with freedom of speech. This must not be misused. It is important that they show the social issues in television/ print media so as to make people aware of same. At the same time, it is important that they do not blow it out of proportion so as to send wrong messages outside the country. 

Our country is very beautiful, has rich culture, heritage which should be used in the right channel and right manner. No doubt, the Indian media can play a huge part for our country to grow. The media has showcased very good initiatives with Siachen coverage, flood relief, earthquake relief, Swach Bharat and Green environment, save the tiger initiatives, Citizen Journalists and others.

This is what we would like to see the media do. Bring out issues by showcasing the effects of wrong doing, creating awareness on contribution each one can make for the country’s growth.  I hope, our media realises this at earliest and use the freedom of speech in right manner.

3 comments:

  1. Really it's high time that our media should start doing responsible reporting.

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  3. Well written..Media should redirect the Nation to its correct path...

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